Total Leads (30d)
0
Total Spend (30d)
$0.00
Cost Per Lead
$0.00
vs $35 top leader
Impressions
0
Link Clicks
0
Reach
0
Account Summary
Consistent Lead Flow Across Atlanta Metro
Since partnering with Get Turf Leads, Yard and Turf has received a steady pipeline of qualified homeowners actively seeking artificial turf installation across the greater Atlanta metro area. Over the reporting period (January 21 – February 28, 2026), our campaigns delivered 78 total leads at an average cost of $23.61 per lead — well below both the top industry leader benchmark of $35 and the broader home improvement category average of $41.26.
The Photos ad set (SELFIE-D.S) has emerged as the primary lead driver, generating 74% of all leads at a CPL of $20.42. The Videos ad set holds an Above Average Quality & Conversion Rate Ranking from Meta — a strong creative signal for future scaling.
30-Day Snapshot
Last 30 days
Feb 5 – Mar 6, 2026
43% below industry avg
Leads / LP Views
Low fatigue — scalable
Unique accounts
Campaign Performance
Ad Set Breakdown — Last 30 Days
Meta Ads API data for Feb 5 – Mar 6, 2026.
SELFIE-D.S
Photos Ad
Leads
20
Cost/Lead
$20.42
Spend
$408.35
Reach
17,674
Primary lead driver — 74% of all leads
vid 1-D.S
Videos Ad
Leads
7
Cost/Lead
$32.71
Spend
$229.00
Reach
7,766
Above Avg Quality & Conversion Rate Ranking (Meta)
Leads & Cost Per Lead by Ad Set
- Leads
- CPL ($)
Monthly Lead Volume
Lead Intelligence
Who Is Reaching Out?
Lead attributes from CRM — 78 total leads, Jan 21 – Feb 28, 2026.
Purchase Timeline
- No Preference
- Next Month
- ASAP
- This Month
31% of leads want service ASAP or This Month.
Project Scope Requested
- Back Yard
- Front Yard
- Entire Property
- Other
74% of requests are for back yard installations.
Top Cities by Lead Volume
Weekly Lead Volume Trend
Industry Benchmarks
How Yard & Turf Stacks Up
CPL vs the top performer in the space and broader industry averages. Source: WordStream 2025.
Cost Per Lead Comparison
Benchmark Comparison
Yard & Turf (Get Turf Leads)
$23.61
Meta Ads · Booking: ~5/10
Top Industry Leader
$35.00
Facebook Ads · Booking: 3/10 (30%)
+$11.39 more expensive
Home & Home Improvement Avg
$41.26
Meta Ads · Booking: N/A
+$17.65 more expensive
All Industries Meta Avg
$27.66
Meta Ads · Booking: N/A
+$4.05 more expensive
Google Ads Industry Avg
$70.11
Google Ads · Booking: N/A
+$46.50 more expensive
Sources: WordStream 2025 Meta Ads Benchmarks; top industry leader data provided directly.
Partnership Results
All-Time Since Working Together
Confirmed results from the Get Turf Leads × Yard and Turf engagement. Revenue sourced from QuickBooks.
Qualified Leads Delivered
0
Jan 21 – Feb 28, 2026
Appointments Booked
0
60% lead-to-booking rate
Confirmed Revenue
$0+
Source: QuickBooks
Revenue Potential Per 78 Leads
Projected revenue based on varying close rates. Avg turf job value ~$3,000–$4,000.
Conservative
20% close rate
3 jobs / 10 appts
$4,680
Moderate Benchmark
28% close (top leader)
Top industry leader benchmark
$6,580
Optimistic
40% close rate
Strong sales process
$9,400
* Cold leads from paid ads. Close rates may differ from warm referral-based leads. Confirmed revenue of $27,745+ (QuickBooks) reflects real closed jobs.
Analysis & Recommendations
Key Insights from Get Turf Leads
Our team's analysis of current performance and actionable next steps.
CPL is 33% Below the Top Industry Leader
The top performer in the artificial turf space runs Facebook Ads at $35 per lead. Your current CPL of $23.61 is 33% more efficient — meaning you're getting more leads for the same budget. The Photos ad set at $20.42 CPL is particularly strong.
Photos Ad is the Clear Lead Engine
SELFIE-D.S generated 20 of 27 leads (74%) at $20.42 CPL. This ad set should be the primary scaling target. Consider increasing its daily budget incrementally by 20–30% to capture more volume while maintaining efficiency.
Videos Ad Has Strong Creative Signal
Despite fewer leads, the Videos ad holds an Above Average Quality & Conversion Rate Ranking from Meta. This means the creative resonates with the audience. Testing new video variations could unlock a second high-performing ad set.
31% of Leads Are High-Intent
Of the 78 total leads, 24 indicated they want service ASAP or this month. These should receive immediate follow-up — ideally within the first hour of lead submission. Speed-to-lead is the #1 factor in booking rates for cold ad leads.
Low Frequency Means Room to Scale
The current audience frequency of 1.56 is well below the fatigue threshold of 3.0+. This indicates significant headroom to increase ad spend without burning out the audience. Scaling now is strategically sound.
Atlanta & Marietta Drive 33% of All Leads
Atlanta (15 leads) and Marietta (11 leads) together represent a third of total lead volume. Geo-targeted creative or landing pages for these cities could further improve conversion rates.